Katie's IT Blog

NikeID is part of a new wave of customization where the customer is in charge of what they chose to buy.  While customization is not a brand new idea, it is still new for the public as a whole.  Before NikeID only people with a high status could customize their clothes.  The real question here is whether it actually makes money for the companies or if it is more of an advertising scheme.  A customer could go into the store in New York with the intention to design their own show and upon realizing that it might be a month before they receive the shoe, they might take a look around the store to decide if there is something else that they like better.